Soul Studio Yoga Collection Launch

For Soul Studio, our team developed a campaign centered on yoga-inspired fashion. Starting with a creative brief from the client’s marketing team, we created a moodboard for approval before entering production.

The final delivery included:

• 26 premium photographs
• 2 videos (Reels format optimized for Instagram & TikTok)
• Script and AI voiceover written and produced by our copywriting team, reducing costs while maintaining quality
• Full production crew: stylist, production organizer, videographer, photographer, makeup artist, and hairstylist

The client’s objective was to promote both the new yoga collection and overall brand awareness. Our solution was a Reels-based video strategy designed for high social media impact, supported by lifestyle photography that highlights movement, balance, and wellness. The campaign successfully aligned visual identity with brand values, providing content ready for multi-platform use.

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