For our client TIKE, we produced a high-end photo campaign targeting the Serbian and Greek markets.
For our client TIKE, we produced a high-end photo campaign targeting the Serbian and Greek markets. The creative challenge was to achieve the perfect light balance inside a completely dark cinema hall. Our team combined advanced flash systems with LED lighting setups to maintain depth and atmosphere without losing focus on the key elements — the models and the APP & FTW collections.
The production involved:
- 25 professionally retouched photographs delivered according to client specifications
- Full location scouting and booking of the cinema
- Model casting and styling tailored to the collection
- A professional team: two photographers, lighting crew, stylist, makeup artist, and hairstylist
- Post-production team ensuring premium color grading and finishing
The final imagery emphasized depth through backlighting, while keeping the models and products in sharp focus. This campaign showcased our ability to handle complex low-light environments while delivering visuals optimized for both digital and print channels.
